Graco Introduces First Infant Car Seat to Help Parents Provide Rear-Facing Protection and Comfort for Babies

SnugRide® Click Connect™ 40 Becomes First and Only Newborn-to-2-Year Infant Car Seat Supporting the American Academy of Pediatrics 'Rear to 2 Years' Recommendation

ATLANTA, Sept. 19, 2012 –  Graco®, one of the most widely recognized names in baby gear, introduces the SnugRide® Click Connect™ 40, the first and only infant car seat to provide rear-facing protection for babies from birth to 2 years old. This car seat enables parents to adhere to the American Academy of Pediatrics recommendation by keeping their children in rear-facing car seats until at least age 2 for maximum safety while on the road. SnugRide Click Connect 40 is exclusively available at Babies"R"Us stores nationwide and online at

"We know keeping children rear-facing as long as possible helps ensure their safety, but as children grow, parents often prematurely shift their kids to face forward before the 2 year mark because they worry their children are uncomfortable," said Jim Poppens, Vice President of Marketing for Graco.  "This is one of the key  reasons Graco introduced the SnugRide Click Connect 40, which offers an eight-position, adjustable base that helps accommodate the child as he or she grows during their first 2 years."

In addition to the adjustable base with  eight recline positions, the SnugRide Click Connect 40 also showcases other key convenience and comfort features that parents and babies will love,  including the Simply Safe Adjust harness system. This system allows parents to adjust the harness and headrest to best fit their child as he or she grows, with just one hand and without having to rethread the harness.

Also, the car seat features Graco's innovative new Click Connect attachment, which allows parents to easily transition baby from car seat to stroller through a simple and secure, one-step "click." SnugRide Click Connect 40 is the first infant car seat in Graco's Click Connect series of infant car seats and strollers.

These features allow the SnugRide Click Connect 40 to grow with babies from 4 to 40 pounds, giving parents peace-of-mind that they can keep their children safe while rear-facing through the age of 2 and offer the portability and convenience of an infant car seat that allows parents to move their little ones in and out of the car without disturbing them.

"Babies"R"Us strives to ensure parents are confident the products they purchase in our stores will be the best-and safest-for their babies," said Simon Wing, Vice President Divisional Merchandise Manager, Toys"R"Us, US.  "This is why we are excited to be the exclusive retailer of the SnugRide Click Connect 40 -- because it is the only infant car seat on the market  to support  the American Academy of Pediatrics' recommended 'rear to 2' year guidelines and is from a trusted brand such as Graco."

The SnugRide Click Connect 40 is offered in two fashions-Moonstruck and Mena.

For more information about the SnugRide Click Connect 40 please visit,, where you can watch a video to learn more about the new car seat. You can also follow the conversation on Twitter at #GracoSafety for ongoing updates and safety related information.

About Graco
Graco, part of Newell Rubbermaid's global portfolio of leading brands, is an innovator of baby and children's products that provides solutions to help parents make smart choices while taking care of their little ones. For more than 60 years, Graco has built trusted, quality and helpful products including car seats, strollers, travel systems, swings, highchairs, playards and nursery care essentials.

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Please note: The appearance of the name American Academy of Pediatrics does not constitute an endorsement of any product or service.

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